Paper VS Digital


Shall we save paper and turn to the digital world?

“Do not print this mail, save paper.”

This well-intentioned plea suggests that digital communication is greener than paper based communication. But is it? The choice to go paperless is not as green or simple as some would like think.

Corporate Manager VS Design Manager


Do Designers make good Managers? Or Can a Corporate Manager lead a creative team? 

In a complicated corporate world, we are here with a complex question - Can a Designer lead a creative team better or a Corporate Manager? One understands design and the other understands all the norms of businesses.

Judging Design


Across the world, design wears different languages reflecting cultures, customs, emotions, people as well as regional divide. This makes judging a design more complex and tedious than it seems.

The snazzy and stylish world of product and packaging design


Needless to say, influencing the purchase behavior today is a large market of product and packaging design.  Let’s take a closer look.

Fast food Design


On my way to office, one day, I decided to pop into the local fast food vendor’s joint which had earned a big name for itself. Since I was pressed for time I decided to pack a burger which I planned to eat during my regular morning meeting with the Studio Lead. After a regular cutting chai, desi burger and a list of things to do, I sat for work. In matter of half an hour I started feeling uneasy and soon there was active movement in every part of my stomach like an orchestra going around. Eventually, I lost my health for a couple of days

Being laid in bed with nothing to do but mull over last week’s events I came upon the idea of writing this blog.

Design is Everywhere




Design is designing itself into smarter form. The bulky size of the first computer and big television set that could occupy quarter of your living room has been reduced to the slimmest of the laptops and thinnest of the LEDs. Design is everywhere in our lives, perhaps most importantly in the places where we’ve just stopped noticing. The important thing is that design is not just something that shows up in a product at the end of the production process -- it's something that is thoroughly baked into our culture, lifestyle and is around every corner.