Needless to say, influencing the purchase behavior today is a large market of product and packaging design. Let’s take a closer look.
Products and packaging of unique shapes and sizes using solid colors, interesting graphic design and bold typography throng the retail space. A quick visit to the super market and you’ll see stacks of fancy products with even fancier packaging. No wonder, the consumer ends up spending more on a product simply on the basis of how attractive it looks.
While product and packaging design was always big internationally, it has caught up in India in a big way. There are innumerable examples of it. Be it in the everyday hyper marts or in the niche design stores mushrooming all over the country.
What’s interesting to note is that while the regular consumer gravitates towards excellence in packaging and product design, there is another category of design lovers altogether, who simply pick a well designed package or product to satiate their love for art and design.
In fact, it’s not just contemporary graphic design but even kitsch Indian design that is in huge demand today. It only helps that design is in the very pulse of India, since we’re a nation rich in arts, crafts and culture. No design firm is complete without doing a series or a collection that represents hard core Indian style, look and feel. Be it animals like cow, flowers like lotus or even motifs of gods and goddesses, each of them is used for the purpose of design.
The good part is that one does not always have to splurge to own a good piece of product design. Innovations are done in all categories and price ranges and so you’ll find anything well packaged nowadays – be it a matchbox or a nail cutter. The design solutions are ample and thankfully, cost-effective options are also available.
Packaging and product design is a growing industry and there is a huge demand for the same. There are small & big companies dedicated to the cause and if that’s not enough, there are a lot of individual players entering the market. Be it design school graduates or regular people with a creative bent, this industry has a place for everyone.
Overall, product and packaging design as a market has a huge potential. And it’s definitely a boon for both - designers and lovers of design.
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