Across the world, design wears different languages reflecting cultures, customs, emotions, people as well as regional divide. This makes judging a design more complex and tedious than it seems.
This is compounded by the subjective nature of design, more so when it is laid upon a person who is a veteran in the field. A jaded perspective or an established style can colour the judgment without being apparent to the critic.
Another problem posed is when the design is judged by a complete novice. “How can I approve a design that has such dull colours in it?” “This design is user-friendly but it is expensive.” “Well, this design has been completed in just 2 hours so we shall discard this entry.” So on and so forth.
Without following a typical format of stringent rules, one needs to clear the conception of attractive or ugly appearance of a design. What may be beautiful for someone might be unsightly for others. So, subjective interests and feelings should be kept aside. A widely acclaimed piece of art or a design may be creating wonders in one part of the world but completely fails to impress the other.
One should try to adapt customs and cultural norms while being the Juror of the design. Going beyond the rules and thinking out of the box, one has to follow intricate, cumulative and a reverse process altogether when it comes to judging a design.
Time of the release, time taken for compiling the entire story of the design, technical freedom allotted to the designer and legislations confining its creativity are some of the important measures one should follow to judge a design. Design is an unconventional yet organized exercise that solves a problem. One must also foresee its evolution and sustainability in the future.
All that can be said is, Design should not only be seen, but felt for evaluation.
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